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As you know, there is nothing wrong with learning to design or program, no matter your profession.

I will tell you those from my own experience because I learned to code and design at the same time. I have worked as a designer as well as a full-stack developer.

Let’s break down the overlaps between programming and designing, which will help you understand the correlation between both fields on a project.

User Interface (UI)

Designers create the user interface that defines the layout, color schemes, typography, and all the visual elements based on the project.

Programmers then use these design codes and layout specifications and using code they will develop it on the live/test application.

User Experience (UX)

Designers create the defined user experience of the app with how the application should be consumed visually for an intuitive and seamless experience.

Programmers will collaborate with the designers to create the required and defined functionality to bring the planned user experience to life.

Front-end Development

This is where most of the designers will end up coding as well, in the front-end development the developer will use HTML, CSS, and Javascript to create the front-end as per the design created by either them or the designer.

This stage is a perfect overlap between the two departments.

Responsive Design & Adaptability

Designers will visualize and implement the responsiveness of the application to better adaptability to give the customers greater access on different sizes of devices & OS.

Programmers will then use multiple libraries or frameworks combined with testing to create the responsiveness of the application to better to suit all the areas of access across multiple devices and OS.

Now, that you have seen the overlap.

Benefits of learning to Design as a programmer

Wider Knowlege

You as a programmer, it is essential to know the basics or even the idea that goes behind creating and coming up with these designs.

You do not right away be a creative genius to learn design, you can start off slowly and go over the process before completely indulging on a design journey.

Develop Applications Faster

When you learn to design, your workflow on your development will get faster and better as now you understand why you need to do what you’re doing.

For example, when you realize why certain fonts and certain elements in placed on a page, you know exactly why it’s there and also will be able to spot any missing elements that the designer may have missed.

Effective Communication

You will be able to bridge the gap in communication between clients, designers, and programmers. Because now you understand all 3 aspects of how things work.

As a programmer who knows design, you will be better equipped with the design language on how you can communicate with designers and you also know the technical details of the programming language.

Holistic Problem Solving

Your approach to problem-solving will be top-notch as you will be able to spot any non-feasible ideas before they even go into the designing process. As you will be able to think from both fronts.

Programmers can now come up with more comprehensive solutions that address both functionality and aesthetics.

Creativity and Innovation

Programmers who know the design principles are better equipped to think outside the box and come up with innovative ideas which comes from having both knowledge of design and development.

You as a programmer can push boundaries as to what is possible and what is it and come up with new ways of thinking that only bring out unique products. Which wouldn’t have been possible before.

Conclusion

It’s always a great idea if you want to increase your knowledge and also if you want to be easily hired, then do consider learning UI/ UX.

There are a lot of free and paid resources online that can help you with this.

You can go the YouTube route, where you can start with learning some crash course or you can join an online course to help you learn the basics and become advanced.

I am going to leave you with some amazing resources that I used to learn.

Resources: (All are free ones!)

• Design Crash Course
• Massive 6 Hourse Crash Course UI/UX
• Figma Crash Course
• Another Figma Crash Course

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1. Define Your Goals

Before beginning the social media advertising campaign It is essential to set precise and concrete objectives. Your goals should be aligned with your overall strategy for business. The most common goals for social media include:

Brand awareness increases Get your brand noticed by reaching a larger public and create a more well-known brand.
Driving traffic to your website: Encourage users of social media to visit your site for more information or to make purchases.
Lead generation: Record the information of users for future marketing campaigns.
Increase sales by boosting revenues through social media.

Knowing your goals will be the initial step to creating a successful plan for social media. Each goal requires an individualized approach starting with content creation and advertising strategies.

2. Know Your Audience Inside and Out

The foundation of success in social media-based marketing is knowing your audience. The more you understand about their demographics, preferences as well as their pain points, and their online habits, the more you can customize your content to appeal to them. Think about creating buyer personas to help guide your actions.

3. Choose the Right Platforms

There are many social platforms, but not all of them equal, so it’s important to choose platforms that are in sync with your business and the target users. Here are some considerations to consider when choosing a platform:

Facebook is A platform with many uses ideal for all kinds of business.
Instagram is great for visual content and brands that target a younger demographic.
Twitter: Excellent for live updates and interaction with a vast population.
LinkedIn is perfect for B2B business marketing and professional networking.
Pinterest: Great for companies that have products or services.

Focus your efforts on platforms where your followers are most active, to maximize your reach and influence.

4. Consistent Branding Across Platforms

Maintaining a consistent brand identity is essential to establish trust and credibility. Utilize the same profile photo cover photo, profile picture, and colors for your brand for all platforms of social media. A consistent look and feel builds brand loyalty and makes it easier for users to recognize your content on their feeds.

5. Develop a Content Strategy

Producing engaging and relevant content is at the heart of marketing via social media. For consistency and consistency make an outline of your content calendar that outlines the time, date, and where you’ll be posting. Your content mix should contain:

Informative content: Share your industry insight and information.
Entertainment content: Interact with your audience through funny stories, humorous humor, or engaging videos.
Promoting content: Highlight your services or products while providing value to your customers.

Explore different formats of content such as videos, images information graphics, blog posts to determine what content resonates with your readers.

6. Actively Engage With Your Audience

Social media isn’t an all-or-nothing affair. To build trust with your audience and create a feeling of community, be active with your customers. Respond to messages, comments, and mentions promptly. Recognize and thank your followers as they are your brand’s advocates.

7. Prioritize Visual Appeal

Visuals of high quality are crucial for social media. Spend money on visually appealing photos videos, graphics, and images that showcase your brand’s style. Make use of tools like Canva and Adobe Spark to create eye-catching material, or hire an experienced graphic designer if you have the funds.

8. Leverage Hashtags and Keywords

Include relevant hashtags and keywords in your posts to improve the visibility of your posts. Look up the top keywords in your field and strategically apply them. Hashtags will help your content get to a wider population, especially on social media platforms such as Instagram or Twitter.

9. Analytics and Measurement

Analyze the effectiveness of your social media marketing efforts with analytics tools specific to the platform and third-party tools such as Google Analytics. Important metrics to keep track of include:

Reach The number of people who see your posts.
Engagement Engage: Shares, likes, comments, and clicks on your posts.
The Click-Through Ratio (CTR) The percentage of users who have clicked on your web page.
Conversion Ratio: This is the percentage of users who have taken the desired action like signing up or making a purchase.

Make use of these insights to refine your approach and adapt to the changing trends and preferences.

10. Explore Paid Advertising

Even though organic exposure is important paid social media advertisements can greatly increase the reach of your ads and improve targeting capabilities. Platforms such as Facebook Ads, Instagram Ads as well and LinkedIn Ads offer robust targeting options that allow users to target certain demographics, interests, and behavior. You should allocate a part of your budget for paid advertisements to get the most impact.
Conclusion

Effective Social media Marketing is an interdisciplinary undertaking that requires meticulous planning and consistent effort. With this comprehensive checklist and adjusting your strategy as necessary, you will be able to harness the potential in social media and increase the reach of your business, connect with your followers, and reach your goals for marketing. Be aware that getting the most out of social media typically requires time, so be perseverant and patient when you are working. When you are navigating the ever-changing realm of social media be sure to keep your objectives, your audience, and your brand’s identity at the top of your business strategy. be amazed at how your business can flourish in a digital world.

The post A Comprehensive Guide to Social Media Marketing for Your Business appeared first on Super Finesse - The Right Ways To Hustle Online..

There could be a variety of factors why this can happen and I am going to cover most of them here and this should give you an answer and hopefully help you fix it.

Why Does SERP Disappear?

Search results can disappear and re-appear on Google and other search engines as they test out your results to find out where is it best relevant to be placed.

Even though a lot of factors do come into play when it comes to testing your search results, it can be concerning if these incidents keep happening at regular intervals.

Read below as I list down some of the most common reasons this can happen to your website and also what you can do about it.

5 Reasons SERP Disappear

Below are the most common reasons your pages or posts can keep fluctuating on Google.

1. Google Algorithm Update

Google regularly updates its algorithm to keep its search results relevant for users. Even though your website might be great and contain only original content.

If your website doesn’t comply with Google’s algorithm update then you will come across a lot of fluctuations.

Google’s core goal is to always give the users the best possible content that is out there and if your website has been affected by it but you truly think that your website is following all the guidelines then you might not need to worry as your ranking will come back.

You can always stay updated on Google update here.

2. Fairly New Website

When you start a new website Google has no way to tell if you are an expert or just another spammy blog or a website. For this particular reason, they tend to test the waters before they can show your website to all of their audience.

When you publish your first few blog posts, you might notice for the first few days you might be ranking on the first page or so but eventually you will be pushed down.

As more people click on your page and stay there to find what they are looking for the higher your ranking will go but it will take its own time.

A new blog/website might take anywhere from 8-12 months roughly to get a fair position on the SERP. A blog post can achieve its full potential in about a year.

If your blog is new and you see your SERP disappear then don’t bother and just start writing your helpful content and it will grow on its own.

3. Bad Keyword Practice

A lot of people give really bad advice when It comes to SEO and you might have heard that keywords are very good for SEO, though it’s true anything too much is bad for SEO too.

Everything you learn in SEO needs to be done in a healthy, moderate, and natural way. When you tend to write for search engines rather than for people you might end up stuffing a lot of keywords which makes your site look spammy.

If you are having a plugin that shows you how much keyword is needed on a page, don’t force yourself to stuff unnecessary keywords.

Now, if you find your website to be filled with a lot of unwanted keywords on a blog post then you might need to edit them and keep only what’s relevant.

Doing this for your entire site may be necessary. The cleaner and relevant you keep your website the better for users and as well search engines.

4. Spam Content

Even if you have very little content it’s so much better than having a to of content that is spammy. You don’t want to write articles or posts just to get traffic.

Google is much smarter than you think, even if you try your best to cover your spammy content, they’ll know. So, make sure you have only original content.

What if I have spammy content?

If you find your website to have content that you would call spammy, it’s better to remove it and start fresh as those pieces of content aren’t going to do any good for you and your users.

5. Duplicate/Thin Content

This is a very important and complicated topic for newbies to understand. Duplicate/Thin doesn’t mean it’s copied or it’s less in words.

This basically means your website doesn’t have content that provides value to your users and even if you have a post that is 3000+ words and provides no value whatsoever then it’s considered thin.

Another example would be if you are just rewriting content that is already out there without adding your own experience which is still bad for users and Google.

If you find your website to be filled with this, it’s almost always better to restart from the beginning.

6. Bad SEO Practices

Never try to achieve success the easy way, it might work for a very short period of time but eventually Google and users will catch up and you will be at a loss.

Always try to find the best possible way to give value using your website as a tool and focus on the guidelines of Google and you will be safe.

Also, keep in mind that you might want to read more than 1-2 articles or watch 2-3 videos more before you make a decision on how you want to optimize your website.

By doing that, you will make sure you know the concept well enough to not make the mistake of using bad SEO practices.

What can you do for your website?

If your situation falls under one of the above then make sure to get them fixed but if you can’t find any reason as to why SERP disappeared then you might want to wait.

Google Search Console

Make sure to have your GSC set up and go over to your console and see if you have any warning or is there anything you need to fix.

Google Search Console (GSL) will usually tell you what has indexed and what has not. You can utilize Google’s own tool to fix and see your status on the SERP.

Sitemap

This can be very important if you want your website to be discovered and your pages to be indexed. You need to have a sitemap generated for your website.

You can use a plugin on your CMS to generate a sitemap in a matter of a few seconds. If you using WordPress then you can use RankMath to do this for you.

Interlinking

No matter what your site’s category is, Interlinking your website can be very crucial for your users and as well as Google.

This basically means that from one page of your website users need to be able to visit any page they want. Make sure to provide proper navigation on your website.

Orginal Content

This might be obvious, you should always have original content on your website. Take your time to research and come up with the best content you can.

Implement your own way of writing a blog post, use original images on your website, and link out to trusted websites wherever it’s necessary.

Check Out: Install WordPress on Google Cloud for Free

Conclusion

This question has been asked on Reddit, Quora, and other forums which means it has been happening to many others as well and you aren’t alone.

I have come across this issue very often and the above is what I usually do to get my rankings back up. Sometimes you might just need to wait before you give up.

I hope this was helpful for you and I wish you the best in getting your website back out there.

The post Why Does Your SERP Disappear? appeared first on Super Finesse - The Right Ways To Hustle Online..

You might be seeing a lot of other businesses using social media to promote their products and services. We, on the other hand, are going to use some specific techniques used in social media marketing for nightclubs in 2021.

When it comes to nightclub marketing, you need to get very creative and publish content that people want to see. Analytics is key to determining how effective your marketing is. I will make sure to mention how to measure your results at the end of this article.

It’s not really about the frequency of your posts or stories but about always being able to be found when looked for. You should be able to set up your online presence in a way that even tourists who are looking to party shall find you.

Social Media Marketing for Nightclubs (2021)

Stand out from your competition as much as you can. Your nightclub should give off the most attractive features of your club via social media. Be that club that always engages with your customers and makes them feel special online and offline.

Socially Available.

When you are beginning to increase your social presence, make sure to be available on every platform. Wherever people’s attention is, be all over there. You can focus on 3-4 primary social media channels but it’s always key to be available everywhere.

Because not everybody is going to use Facebook or Instagram, some might just stick with Snapchat and you as a business need to pay attention.

A few easy places to start are

1. Facebook
2. Instagram
3. Twitter
4. Snapchat
5. Google My Business
6. Tripadvisor

You can begin by creating your business profile on each of the above.

Align with trends.

Nobody wants to be on a profile if it looks vintage, if that’s your style then it’s cool. Generally speaking, if you have low-quality posts and stories the human brain would just scroll through. Be updated with the trends of what the nightclubs around the world are following.

You might want to hire a designer to give you modern designs for your posts and stories. Do mention the style of photography that you think would resonate with your nightclub to your photographer. I still see nightclubs using the 2000’s style of flyers and posters and let me tell you, it isn’t pretty.

Just head to google and type “Nightclub trends 2021” and you will find a ton of creative ideas out there.

Engage.

You see, the whole point of creating social media is to get closer to your customers. Customers don’t prefer accounts that act as some sort of robot instead, they feel connected if you engage with them. People might come up with a lot of questions, critiques on your posts and stories. Regardless of it being positive or negative, the key is to always reply to them.

If a person visits your venue and posts a picture about it on his profile then like, comment, and share it. Obviously, take it down if the customer doesn’t want you to share.

A few key points to follow are:-

• Always respond to your customers.
• Let them know you pay attention to them.
• Engage with the posts they share about you.
• Reply to even negative or positive responses.
• Respond as soon as you can.

Automate your social media.

We are way past being manual these days and if you want to stay ahead of your competition then you have to make social media work for you. There are countless tools that can automate your social media marketing and it doesn’t cost you a fortune.

You can only do so much and be on time but these automated tools can help you. You just have to spend a few minutes setting it up and forget about it for almost a week. The reply to messages can also be automated which will make your response time instant.

Replying fast to your customers builds trust.

Here are a few social media automation tools:-

1. Hootsuite
2. Buzzsumo
3. Mention
4. Agorapulse
5. Buffer
6. Socialoomph

Attractive visuals.

You can take a look at social media accounts of nightclubs on how their visuals are. Some nightclubs even follow a certain pattern on how they post and announce events. In the competitive world of social media, you have about 3 seconds window to grab a customer’s attention. Which is going to be very difficult if you don’t have attractive and creative visuals.

Use the new tools introduced by social media platforms such as stickers etc to make it look cooler. Below are some of the examples of the attractive social media profile of nightclubs.

Mix-it-up.

Don’t make the mistake of posting only one type of content on your profile. There are some nightclubs that only post a picture of their flyers and nothing else. Can you imagine how boring it would be for the visitors? Those flyers do have important information but you need to be able to mix your content up.

People like to see the vibe of your nightclub and also your drinks. You need to have a combination of pictures of your venue, drinks, food, flyers, people, and the crowd. Also, feel free to share any type of relevant content that you think people might want to see.

Have a combination of the following:-

• Pictures of your nightclub.
• Pictures of people.
• Your drinks and food.
• Flyers.
• Promotional pictures.
• Menu.
• Videos.

Maybe you might be following a pattern of posts but it is always a good idea to mix things up to keep your content fresh.

Consistency.

Have you seen any successful business who posts only once a month? I don’t think so. Consistency is key to convey to your customers that your nightclub is always happening. If you post only once a month or just during your event then it’s most likely that people would forget about you.

A good rule of thumb is to post 3-4 posts a week.

A good way to stay consistent is to keep a marketing calendar for your online presence. When you follow a marketing calendar, your social media will improve at a very effective rate. Make sure to schedule your post according to your events. Example:- You might want to post your happy hour in the morning of the working day.

Influencers.

The popular trend of influencers isn’t going to end anytime soon and there’s a good reason why. You see, people these days follow influencers more than they follow a brand as they feel more personally connected to them. In social media marketing for nightclubs influencers are the right choice to go for.

People tend to go where the influencer goes, but at the same time, it is very hard to find the influencers who are legit and worthy. In my experience of working with influencers, I have found that female influencers work very well.

We can’t deny the fact that it’s mostly the guys who love to hit the clubs to find attractive women and this plays in favor. These influencers sometimes come up with a lot of demand but are cautious when dealing with them.

Measure your progress

You might have the best way to promote your nightclub but if you don’t keep track of where your time and money are being spent then you are set for a gradual failure. The best part of using social media platforms is that they come with free analytics tools.

You can go to the appropriate platform to check on your analytics to keep track. If you are automating your social media campaigns then the automated tool itself will give you analytics all in one place. If you need to watch a YouTube tutorial to learn how to read analytics then please do. When you do social media marketing for nightclubs, keep this as one of the main steps in your plan.

If you can’t measure it, then you can’t grow it.

Conclusion

No matter what business you are in when you keep your customers satisfied everything would go well. Social media helps in doing exactly that bringing the customers closer to you as a business. The steps here are a guide and not a set of rules that you need to follow. So, keep that mind when you are implementing these in your marketing.

Be as creative and unique as you can while promoting your nightclub. There are a lot of other nightclub marketing strategies that you can try and I have written about it here. I understand you came here for social media marketing for nightclubs but as a nightclub owner you will definitely have events in your venue and that needs promotions too. You can check out my event marketing article.

If you need any help with your work, marketing or ideas then feel free to reach out to me here. I am always free to help as much as I can.

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If you had a website that wasn’t built on WordPress then it won’t be as easy as it is with WooCommerce. If you want to utilize the holidays and seasons then it’s time to setup a good plugin that will help with that.

I have compiled a list of the best WooCommerce Gift Card Plugins that works really well in 2021.

Benefits of WooCommerce Gift Card Plugins:

There are a lot of benefits to having gift cards on your eCommerce store. If you are in this article then you already know the benefits but to those of you who doesn’t here they are:

• Helps in increasing your revenue and sales.
• Double the customers. When someone purchases a gift card from your site they are actually giving it to another person and they also become your customer.
• Helps in marketing.
• Attract new customers.
• Increase brand presence.
• Helps you utilize the holiday and festival seasons.

WooCommerce Gift Card Plugins:

I went through a lot of websites around the web to find the best ones out there.

I have also tried all of them to give the best opinion for you. These plugins also have more than one features that actually help in increasing your sales of your website.

In my opinion, below are the best WooCommerce Gift Card Plugins.

1. Gift Cards by Gift Up

Gift Cards by Gift up is an easy to use a plugin that you can use to create gift cards for your store. One of the great things about this plugin is that you can use these on your social media as well. This plugin is free to use but they charge a small fee for every gift card sold.

Features:

• Custom design with your own branding.
• Automated emails for gift card purchases.
• Easy installation with a shortcode.
• Multi Currency Support.
• Use the mobile app to create gift cards.

Info / Download

2. PW WooCommerce Gift Cards

This is another plugin that is a plug and plays and it also supports guest checkout. PW plugin supports multilingual and it’s free. There is also a pro version of this WordPress plugin that offers more features. Below are all the features this plugin has to offer.

Pro Features:

• Set Custom Amounts
• Schedule delivery
• Specify a Default Amount
• Customer-facing Balance Page
• Adding funds to an existing gift card
• Expiration Dates
• Balance Adjustments
• Sell Physical Gift Cards
• Manually Generate Gift Cards
• REST API

Info / Download

3. YITH WooCommerce Gift Cards

The coolest thing about this plugin is that it enables you to create a new product type and customize it as you like. This will not only look goof but also will increase the conversions. This plugin has a free version and a paid version as well. Even the free version has all the fetaures you need but if you think you are generating a lot of sales then you should probably check out the pro version too.

They also have a live free demo for you to check it out even before installing this plugin in your website. Below are some of the plugin’s main features.

Features:

• Creates a new product type.
• Highly Customizable.
• Offers a dashboard with all the tools you need to create gift cards.
• Reports of the gift cards.
• Creates an unlimited amount of gift cards.
• Ability to create multiple images for your customers to choose the layout of the card.

Info / Download

4. WooCommerce Gift Card Pro

The plugin offers quite unique features compared to the other ones and one of them is QR code generation. A pretty modern plugin that has the features of the current generation’s needs. The PDF version that this plugin helps to create and send to customers will make it more convenient and professional.

You can download this plugin from codecanyon and it is a paid plugin as the name suggests. If you are pretty serious about your business then spending a few bucks on this will definitely go a long way.

Features:

• 3 times of pricing for gift cards.
• Multiple options to design your gift cards.
• Track your gift cards via history log.
• Supports shortcode.
• QR code generation.
• PDF Version of the gift card.
• Email templates.
• Supports multiple languages.
• Import gift cards via CSV format.

Info / Download

5. WooCommerce Ultimate Gift Card

An extensive WooCommerce plugin that comes with a lot of features which makes it a lot more effective. You can customize your gift cards and allow your customers to share it via WhatsApp, SMS, Facebook, and more. Also it can help you send gift cards via QR, BAR Code etc.

This plugin has a free version and a pro version both of them are a great way to start it.

Features:

• Customizable Gift Cards.
• Redeem/Recharge Gift Cards on your Retail Store.
• 20+ Predefined Gift Card Templates.
• Share Gift Cards Via WhatsApp.
• Gift Cards via QR and BAR Code.
• Analyze and reporting of gift cards.
• Offline gift card in PDF Version.

Info / Download

6. Gift Cards By codemenschen

Gift Cards By codemenschen has a free version for you to try. Another extensive plugin with a lot of features such as Multi Payment gateway integration such as PayPal, Stripe, etc…

Regardless of the kind of store you have, you can generate and sell gift vouchers or gift cards for your customers. The pro version obviously has more features than the free one.

Features:

• Admin can generate gift cards.
• Schedule delivery.
• Barcode vouchers.
• Add commission.
• Multi Payment gateway.
• Hide price on gift cards.
• Gift card categories.

Info / Download

7. WooCommerce Smart Coupons

Apparently one of the best-selling WooCommerce Gift Card plugin that does the job. This plugin is extremely flexible to use and has wonderful features that your store needs to set up vouchers or gift cards.

Use this to increase your customer loyalty and help repeat customer purchases.

Features:

• Fixed and Percentage Coupons.
• Bulk Generate and send gift cards/coupons.
• Free shipping.
• Sharable with links.
• Free gift coupons.
• Include coupons with product purchases.
• Reoccurring coupons.

Info / Download

FAQ:

What is a WooCommerce Gift Card?

A WooCommerce Gift Card is basically a coupon, voucher, or a gift card that customers can purchase on your store and send it to their loved ones and the recipient can redeem the gift card on your store.

How to Install WooCommerce Gift Card Plugin?

You can install it on your WordPress dashboard by navigating to Plugins > Add New.

Are all of these plugins free?

Most of the plugins listed on this page offer a free version, so you can either choose to use the free version or upgrade.

What are some of the basic features of a WooCommerce Gift Card Plugin?

Some of the basic features are:

• Create, edit, or delete gift cards.
• Enable the option to share gift cards.
• Read and analyze reports of gift card purchases.
• Customize gift cards.
• Email gift cards.
• Set expiry for the gift cards generated.

Conclusion

Thanks for reading, I would suggest to try out the free versions of these plugins before you make the purchase. Each of these plugins has their own unique features to it and it’s better to choose the one that fits your store goals and niche.

The post 7 Best WooCommerce Gift Card Plugin appeared first on Super Finesse - The Right Ways To Hustle Online..

WordPress sites in General gets attacked on a daily basis. I personally got my site attacked probably more than 1000s of times and I had to figure it out by myself on how to fix it and protect the website.

There are a lot of number of ways to secure your sites and CloudFlare is only of the best ways to do it and also you can get started for free. Even with a basic free plan you’re much more secure than leaving your WordPress site as it is.

If you have a new WordPress site, also feel free to check out how to install google analytics.

Why Use CloudFlare on WordPress?

WordPress in general doesn’t have a great security and it’s very hard to tell where the vulnerability would be. There are a lot of attacks that might happen to your website that you can’t manually stop. We need a service that will help us do that.

CloudFlare will act as a filter before users or even hackers access your website and if there is a bot trying to access your website, CloudFlare will stop the bot from moving forward. This service will shield your website from unwanted sources and automated traffic.

It’s better to give your users and yourself a safe site. Below is an example of how it works…

CloudFlare to WordPress Installation Step-by-Step

Create an Account in Cloudflare.com

You can use your regular email and If you don’t already have an account then go ahead and register with your email address. Make sure it’s a valid one as this is important. You will have to verify your email at a later stage.

Add Your Site

Now that you have created your account, now you need to enter your domain without https://

Example: yourdomain.com

Once you do that, click add site.

Choose a plan & Continue

Like I mentioned at the start of the article, even the basic plan is good enough to get started. So, choose your plan here and click next.

On the next step CloudFlare will import all your DNS records and ask you to review and click next.

Connect and Verify Your Domain

When you reach to this step, don’t click the “Done, check nameservers” yet. You need to connect your domain name from your domain registar to the new DNS.

Updating Nameservers

Whatever domain name provider you use, the settings are goign to be pretty similar. I use namecheap for my domain. So below is where you need to go and copy paste your new nameservers.

Once, that’s saved. It will take up-to 24-48 hours for the DNS to propagate. Usually it is updated in a few minutes to few hours. Now in the next step, we go back to CloudFlare.

Now click on “Done. Check Nameservers”

Configure Settings in CloudFlare

If you know about caching and other settings on this page, you are free to choose your desired settings but if you are new to this then below is the summary of settings that I use.

After you clicked “Finish” you should be taken to the next page where you will have to verify your domain. If you see something like the below image then, you have completed the verification.

Configuring your WordPress with the CloudFlare Plugin

Now you need to go to your WordPress Dashbard and once you’re there, navigate to Plugins > Add New

When you’re in the plugin section, now search for “CloudFlare”. Install and activate it.

and…

Once you click on “Save API Credentials” you are done. Now you have successfully configured cloudflare on wordpress for free.

Conclusion

Keep in mind that this is a basic setup and there are much more things to it than what the settings I have mentioned. So, use this with caution and if you need any help head over to my contact page.

You can also subscribe to my YouTube Channel to be updated on more tutorials on how to speed up your site and secure it.

The post How to Set Up CloudFlare on WordPress appeared first on Super Finesse - The Right Ways To Hustle Online..

I wrote this so it’s easier for a beginner to follow the steps. You can either watch the video below or read the article and follow along.

Step-By-Step Google Cloud WordPress Installation on Free Tier:-

Create your Google Cloud Account:-

The first step is to go ahead and create an account on google cloud. You can use your regular Gmail account to signup.

1. Go to https://cloud.google.com/ and click on “Sign in” or  “Get Started for free.”
2. You need to choose your country and enter your card details and other info.

3.  Once that’s done, you will be redirected to https://console.cloud.google.com/ and you should see a page like this below.

Creating Your Project

1. After you have successfully signed up, the next step is to create a “New Project”.
2. Give your Project a “Name”.
3. Once the project has been created, you need to click on the newly created project.

Marketplace to Install Openlitespeed

Head to the marketplace and search for “WordPress”. Browse until you find “Openlitespeed” and click on it.

We are choosing openlitespeed-wordpress because we will be using openlite as the stack to Install WordPress. After you have click on it, you will see the launch button and click on “Launch”

Now it’s time to configure the WordPress deployment. You can follow my settings below or if you know what you exactly need, you can go ahead and input them. If you are just starting out then I would suggest you just follow my settings below.

Make sure you have read the Google Cloud Free Program pricing before you choose or configure. After all, you don’t want to be charged more than what you want.

Below are the settings for configuration.

and also this…

After you have done that, you should see the deployment manager page.

Reserving Static IP Address:-

We don’t want a dynamic address for the installation as we need to connect the domain name via the IP. So we need to make sure the IP is static and to do that head to Menu > VPC Network > External IP Address.

Once you have reserved your IP, the next step is that we will connect the IP to a domain.

Connecting your Domain Name:-

So, we’ll just be adding two A records on the domain name to connect.

After this process, the DNS Propagation time will vary. It might take anywhere from 24-48 hours to completely propagate throughout the internet.

You can check the process at whatsmydns.net

Installing Let’s Encrypt SSL:-

This step is pretty easy and you can just follow the steps that prompt itself on the command line. First head over to your deployment manager and make sure you have chosen the one that you just installed.

Open up your SSH command line.

After that, you will automatically be prompted to do the following steps and just enter your domain name without WWW and click enter.

If everything went well, you will get a success message and if you do then, you’re done.

Install WordPress:-

Hold on there, we are almost done. All you need to do now is to go to the domain name that you just connected.

Open a new tab and type in https://yourdomain.com/ and you will see the page to Install WordPress. You just need to input your details and you will be taken to the dashboard.

That’s straight forward and the next step is important, so please don’t skip it.

Setup Swap File:-

Swap file creation is pretty simple and it’s always advisable to create one just in case. After all, we don’t want our website to crash or use more storage than what’s required.

Open the command line again:-

just paste these commands one by one and you should be good to go.

Swap File Commands

sudo fallocate -l 1G /swapfile

sudo chmod 600 /swapfile

sudo mkswap /swapfile

sudo swapon /swapfile

free -m

echo '/swapfile none swap sw 0 0' | sudo tee -a /etc/fstab

You’re done, but below is the command if you want to check your newly created Swap File.

htop

Access Phpmyadmin:-

Accessing PHPMyAdmin is pretty easy unlike in AWS. All you need to do is head over to https://yourdomain.com/phpmyadmin/

the default username is “root”

the password can be found in the command line by using the command below:-

sudo sed -n 1p /home/ubuntu/.db_password

Command for finding user MYSQL password

sudo sed -n 2p /home/ubuntu/.db_password

Edit PHP.ini File:-

Editing PHP.ini is very handy when you want to configure additional settings. You can do it straight from the command line using the commands below:-

The command for root access

sudo -i

The command for editing the php.ini file

vi /usr/local/lsws/lsphp74/etc/php/7.4/litespeed/php.ini

Once you have edited it, for it to take effect, you need to restart your PHP and the command for that is below:

killall -9 lsphp

Conclusion:-

Also check out:- How to Install Google Analytics on WordPress

If you have followed all the steps right, then you should be good to go to install WordPress. If the text tutorial is hard for you to follow, you can always watch the video at the start of this page.

If you have any other questions, feel free to reach out to me at [email protected]

The post Install WordPress on Google Cloud (Free Tier) appeared first on Super Finesse - The Right Ways To Hustle Online..

Regardless of you being a company or just an agent, you can utilize almost if not everything in this blog to help you succeed.

We are going to go over all the best and the most effective strategies to give you a great head start.

Even if you are new to this, stay tuned! at the end of this, I am going to give you a real estate marketing PDF for you to download and use.

So, Let’s get right to it.

Real Estate Marketing Strategies & Ideas

The following are the best ideas for you after a good amount of research and experience.

1. Get online with a website

You will be missing out on hundreds if not thousands of potential customers by not being online with a website. It cost barely anything to create a website these days.

You can use something like Wix or WordPress to create a quick website and show off your properties. Make sure you have your contact details at a click.

Having a website also builds a lot of trust with your potential customers. Offer a free call or even a free tour around your properties with a quick call button or a contact form.

You don’t need to have a very fancy website, the following points are enough for a decent real estate website:

• Property showcase.
• Quickly reach you via your contact.
• Decent design.
• User-friendly
• Loads quick.

That is fairly easy to achieve for a big reward. Putting in a little bit of time in setting this up can take you a long way. If you don’t have the time for it, hire someone to do it for you. When you have a website you can save a lot of money in advertising in real estate marketing.

2. Get a Real Estate Photographer

Hire a real estate photographer to make your properties look visually appealing to your resources and audience. It’s just a one-time investment and you can use those images in various places.

It doesn’t cost much to do that and also one of the reasons you should hire someone is because if they have a social presence they will post your images on their profile and other places. That will give you and your properties more exposure.

If you really don’t want to do that or cannot find anyone. You can use your own phone to take really good pictures.

3. Blog Section On Your Website

You see having a website is pretty essential but you need to explore the potential of your website. What I mean by that is, having a really helpful blog.

When you start to blog about everything related to real estate or even real estate marketing and talk about your experience, you will start gaining traction. The more you are available online the more people will trust you when you provide them with value.

Write really good content and be honest and unique. Think about providing value to your readers. This will also help you get traffic to your other places such as your social media or even your landing page if you have one.

4. Virtual Tour of Your Properties

Human beings are visual being and this is why YouTube is one of the most popular platforms these days. People simply like to see anything before they buy it. So you as a real estate agent or a company need to show off your product to them.

Make your virtual tour content made available via your website, social media, and YouTube. Below is a video of a Virtual Tour for Real Estate.

You can check out what 360 Video Camera to buy here

5. Social Media Influencers

This method is very good if you find the right social media influencer. You need to do a few research before finding someone. Once you have found the right person you can pay a quick buck to feature your property.

Make sure they have actual followers and not some fake followers. Cross-check their engagement with their followers. Also, keep a note that they are local influencers and are relevant. Keep in mind that this is finding influencers for real estate marketing and not an event company, make sure they are relevant for your business.

You can use a platform such as Heepsy to find influencers near your area.

6. Virtual Tour (360 Images)

As I already mentioned people love to see before they buy. Same thing for your property if you make a very appealing 360 images of your property and set it up so that they get a virtual tour it would help in your conversion. There are actually very few people out there who have incorporated virtual tour into real estate marketing. Be the first few to this trend.

There are a lot of ways to find the best and cheap 360 cameras on Amazon.

7. Virtual Video Tour

There isn’t a better way to showcase your property than having a video tour. You can start a YouTube channel on your name or your company name and upload your showcase videos of your property.

The reason that this works well these days is that you get the audience from YouTube and also YouTube’s video links will be indexed in Google and that would bring in more traffic to your website. You see the key factor in real estate marketing is to be one of the first to utilize the trends.

It is always good to have your own YouTube Channel to help your business reach the next level.

8. Instagram Paid Promotion

Instagram promotion is a great way to generate leads. Regardless of your campaign goal, Instagram is an effective platform to run your ads in it. If you want to collect your potential leads you can go to Facebook Ad Manager and choose “Lead Generation” and will help you acquire leads. People really haven’t explored the potential of lead generation in real estate marketing.

The reason I recommend using Lead Generation is that you will get your customers details which then you can use to contact them and close the deal.

9. Facebook Paid Promotion

Facebook is very similar to Instagram and the only reason I have mentioned it as a separate is that the audience differs. If you are going to use both Instagram and Facebook it is more effective though.

Facebook consists of a different audience group vs Instagram. It’s all about what best works for you and your business. You can try out the paid promotion between Instagram and Facebook and see what works best for you.

10. Use Referal System

This is a perfect system that can bring in very trusted leads for your business. All you need to do is either use an online program for referrals or just do it manually. See the stats below on how it can help with real estate marketing.

Value your customers and do a very good job and offer them a small reward for referrals. This will go a long way as the person who is referring you will refer you to someone who trusts your referral.

11. Google My Business

Google My Business is a very important factor in getting clients. You see Google isn’t just for Website SEO and there’s more to it than that. Local Listing can sometimes bring in almost 80% or more of all your business from Google.

For keywords such as “Real Estate in Atlanta,” you should be at least on the first 3 results of the listing. So head to Google My Business & go ahead and signup and set it up. If this needs to work make sure you set up your profile correctly.

When you are starting your real estate marketing, this needs to be the first step.

12. Get on Yelp

Yelp reviews are one of the best ways to build trust with your upcoming potential customers. You can ask your customers to give you feedback on Yelp.

Keep in mind not to bother your customers to give you feedback. Let them give an honest review of your service and the more genuine it is it’s better.

It’s good in a way that you will do a good job with your customer and it would be a motivation for you to provide a really good service.

13. Get Your Profile on Zillow

Zillow is a real estate marketplace and that will help you secure relevant clients. Make your profile attractive and professional and showcase your properties.

Zillow receives about 31 Million Pageviews a month and that will definitely play a role in your business. If needed you can also opt for paid promotion with Zillow

14. Newspaper Ads

I know what you are thinking but there is still a bunch of old-school people looking ours for a newspaper ad for their property hunt. Apparently, newspaper ads are still trusted than online advertising.

According to The Works, newsreaders happen to be earning above average. You should really consider getting your property ads on Newspaper. This a unique step in real estate marketing.

15. Local Radio

Never underestimate the effectiveness of Local Radio and how it can play a big role in your business. It doesn’t cost so much to do a local listing in your radio station in your area,

Study shows that for every $1 spent on radio advertising they gain back $12. So, if you are looking to focus mainly on the local side of advertising do consider adverts on the radio. There is no excuse to not incorporate this into real estate marketing.

16. Property Booklet

This is something that many people neglect the property booklet and they are truly missing out on so many opportunities.  You might need to spend a little time on getting an attractive booklet that you can hand out to potential buyers.

Imagine if you are in a seminar and instead of handing out just your business card you can give your property booklet. That would create a very good impression on your business.

People might forget your business card but the booklets always standout and whenever they get to see your properties and remember to give you a call. I mean you are anyway going to do all the real estate marketing so why not do it right?

So, there are a lot of free resources that you can use online such as Canva to create your own brochure or hire a designer.

17. Lead Generation Page

In real estate marketing, it is necessary to have a great online presence, and to utilize the online users you need to explore lead generation. You see, there are times when people would be looking for a property and would just come to your website and just leave.

We don’t want the potential customers to leave, we need a place to capture them and convert them. Even if they don’t convert at first you can always keep them in your mailing list to showcase your other properties and which they might be interested in.

Worst case scenario those leads will always turn to something good. Doesn’t hurt to keep potential leads at your fingertips.

You can either have your own lead generation page on your website or you can use something like ClickFunnels

18. Email Marketing

There is no reason you shouldn’t be having an email list for your business. If you don’t have one yet then start collecting emails now. Emails have one of the best ROI and it is very effective.

People don’t realize the potential, you would be surprised to see the results. Send out your emails and offers to your list every often. You can use your website to collect the emails or you can do it manually.

If you have been following this article then you would know that it is possible to collect emails via Instagram Lead Generation, Facebook Lead Generation, and using your Lead Generation Page.

19. SMS Marketing

Social Media Is Effective but people will have to open the app to see your profile and posts but SMS Marketing delivers the message right on their notification screen.

You can collect these phone numbers and send out your SMS using online SMS marketing providers. Alternatively, you can find companies that have a database of phone numbers and provide SMS Marketing.

There seems to a great Return On Investment on SMS Marketing Campaign. Feel free to test the waters, try out something like a relevant 5,000 people.

20. Organic Social Media

Aside from paid promotions on Social Media, you should never neglect the regular and consistent updating of your handles. Making it a habit of consistently updating can take you a long way.

The average attention span of the audience on social media is just 3 seconds.

Always remember, it’s a consistent post, and not constant posting on social media can turn your customers away. People love to see things that are attention-grabbing. Alternatively, you can also hire someone for your real estate marketing.

Create content that is sharable and attractive to your users. Start engaging with your audience. You can also check out How to Choose Social Media Channel for Your Business.

21. Twitter Using Hashtags

Twitter for real estate marketing, I am not kidding. It works wonders if you know how to use it. Twitter is used by a lot of potential customers and you won’t believe some companies I know to keep it their primary marketing tool.

Do a little bit of hashtag research before you start throwing in your tweets. Make it a habit to always stay on top of the trend when it comes to hashtags and pictures. Head over to Hashtagify and find the best hashtags to use.

The key is to have great and attractive pictures with a call to action of some sort.

22. Offer Unique Business Cards

There are a lot of creative ideas out there on business cards and you can totally implement on your business. You see, you are anyway going to have business cards and why not make it unique and attractive?

A quick Google search will give you a ton of ideas.

23. Offer Value on Forums

This is a great way for real estate marketing because you are not only offering value, you are also building trust with your members. There are a variety of forums out there for you to explore. Don’t think of this as a big task of real estate marketing instead make this your hobby to explore more and learn.

You also get to learn many things from these forums. You can also add your website and your business details on the profile page of yours. Keep in mind to be nice and give proper value on whatever you’re posting. You can also check out the forum Bigger Pockets.

24. Offer Value on Reddit

Reddit is a vast place and there are subtopics for almost anything you can imagine. If you tend to love the idea of the above step which is offering value on forums then you would love to explore Reddit.

The whole reason this is in real estate marketing is that when you build trust with people they would wanna check you out and if they like you they might hire you as an agent or they would refer you to someone they know.

Few subreddits to look out for:

https://www.reddit.com/r/RealEstate/

https://www.reddit.com/r/CrackheadCraigslist/

https://www.reddit.com/r/realestateinvesting/

25. Work on Your Branding

Give your customers or potential customers a feel of your brand. When they see your logo or your name they should instantly know what your company is made of.

Branding shouldn’t be taken lightly and it can bring you great success. If you are going to spend some time on your real estate marketing then allocate a little time on creating or improving your branding.

Make sure to have the following:

• Logo – That actually represents your company visually.
• Letterhead – A letterhead for your business when you print any document regarding your company.
• Brand Guidelines – Your brand guidelines should be on point, your branding person or the designer should be able to give you this.
• Envelope design – Envelope should also contain your branding.

26. Increase Your Brand Awareness

In real estate marketing, when you don’t have brand awareness in your strategy you might be up for some confusion along the way. You see, regardless of what you are marketing and where you are marketing.

If you are running a paid promotion, sponsoring an event, or giving out your brochures if you don’t think about brand awareness you are truly missing out.

Spend a little time to run campaigns on increasing brand awareness. Watch the below video on how to increase your brand awareness.

27. List your Properties on Pinterest

Pinterest is great for almost any business these days. If you are just getting started in real estate marketing then I would suggest starting off with learning about Pinterest.

There are many free tools out there that you can use to create your visuals for free. There are quite a few videos and articles out there that you can check out and below is one from YouTube.

28. Use Google Adwords

Google Adwords is super effective and if you have the budget head to Google Adwords and run your campaign. This is not the organic way to get results but its very quick.

Especially if your business is new and you don’t have time to organically execute real estate marketing then use Google Adwords because it will bring in results very quickly.

Below are some examples of some ads companies are running for their real estate business.

29. Use Google Adsense

Google Adsense is another form of advertising you can engage on and you can also bring in leads pretty quick. They are one of the best ad networks in the world right now.

You can advertise some of your properties or you can advertise your website as a whole. Google Adsense allows you to display banner ads as well and it is super effective as well.

Companies have been using Google Adsense for their real estate marketing for decades now and it’s still effective to this day.

30. Use Snapchat Ads

Snapchat even without the paid promotions it can be great for real estate marketing. Snapchat paid promotions will give a new range of audiences around your locality.

If you are regular in posting you don’t really need to opt-in for Snapchat ads but if you are looking for some quick lead generation then head to Snapchat and run your paid campaign.

31. Use SEO on Your Blog and Website

SEO is the greatest way to improve traffic overall and evergreen traffic on your blog or website. Search Engine Optimization in real estate marketing can bring you leads even when you are sleeping.

I know that sounds silly but I have made my entire income for my business for almost 3 years with just a few days of working on SEO. You can also hire blog writers on Fiverr to write for you.

The hiring people to write part make sure that they know what is SEO and are experienced in it. You don’t want low-quality blog posts in your blogs.

32. Have other Blogs Write About Your Property

This is another great way and has multiple benefits for your real estate marketing. Guest posting or other blogs writing about your properties that can bring traffic to your website or even give you a backlink.

Keep in mind that not every blog is going to write about you and you might need to spend a few bucks to get them to write about you. You can also use emails to reach out to potential blogs.

If that is hard for you to achieve then you can also offer to write them a blog post and in that blog post, you can put probably one link back to your website.

If you want to know how to write a great blog post, then watch this video below.

33. Partner with Local Businesses

Real estate marketing doesn’t always have to be about digital sometimes and you can use the help of other local businesses around you. Having local business partners you will be in advantage compared to your competitors because it’s the possibilities are endless.

Partner with maybe a construction company or even an investment firm anything that is relevant and where your potential customers will be hanging out.

Offer some value to your partners. You could partner with furnishing companies where you can send in your new customers to where they would be able to shop. The furnishing company keeps your banners in their shop for other customers who are looking to buy properties or even rent out.

As I said, the possibilities are endless and each business is unique and it’s up to you to decide who you want to partner with. You could also try to partner with insurance companies.

34. Sponsor Events

Remember I mentioned increase brand awareness? This step will help with that too. In real estate marketing if you want to succeed then you need to make sure your company is everywhere possible.

Sponsoring local events can help you display your products and services to a large number of audiences at once and it can easily get people talking about you.

Wouldn’t you want your logo in there? Explore this option if you see some potential around your locality for real estate marketing.

35. Host Webinars

You as a person can definitely offer some value to other people, right? Why not make it into a webinar and give those values to others. Everybody loves to get value and you could do something like “What to look for when buying properties?”.

You can get a whole bunch of people to your website and your other resources when you put yourself in a place of value. There are a lot of free services out there that you can use to make your webinar.

Additionally, you can also do YouTube live stream if that is your thing. Once you get good at real estate marketing you can also teach it to others.

36. Host Free Seminars

Nothing beats marketing your products and yourself face to face. This step takes you one step further in real estate marketing because it gets a little intimate.

When you host free seminars a lot of people are going to join mainly because it’s free right? Yes, and also if you truly be helpful to them then you would be able to bring in some leads via seminars as well.

You can use your social media and other handles to announce your free seminars around. It’s always a good idea to do a free webinar first and then moving into a live seminar.

37. Use Your Properties to Advertise

Property signs are pretty much what I am talking about. It’s free and easy to achieve because all you need to do is put up a sign in your property about the property.

It’s not necessary to just advertise that property, you can advertise your company as a whole. You see, real estate marketing doesn’t always need to be about spending money on ads and promotions.

This step is free and easy to do as well. See below is an example of a simple banner that can generate leads.

38. Attend your Local Seminars

It isn’t necessary you should always initiate your marketing, for a change you can attend your local seminars around to start networking. Being an agent of a company doesn’t matter here.

If you have been following this guide then just know you can use your creative business card here to give out and also your brochure to get your potential leads.

39. Get on YouTube

YouTube is by far one of the best ways for real estate marketing. Why? Because it’s hot right now and it isn’t going to go down anytime soon. You just need to make a few videos and it gets watched by thousands of people.

You can showcase your properties or you can use YouTube to offer value and bring in relevant users to your business. Having a YouTube channel is a recommended step.

Don’t worry about making Hollywood type of videos, it just needs to be pretty decent enough and helpful for people to see.

40. Make Educational Videos

Finally, show off your skills and also teach them to others. This works because again, it brings brand awareness and spreads your word around.

Even if you are an individual you yourself are a brand right? it can always help to bring in some great clients along the way. You won’t believe how valuable your videos can be.

Currently to my knowledge, I have only found about 1-2 actual helpful videos regarding real estate and real estate marketing. There is still a lot of gaps that need to be filled. You never know you could be the next big thing in the real estate industry. Educational videos are a great way for real estate marketing.

Conclusion

Now that you have read the above 40 ways for real estate marketing, as promised below is the Real Estate Marketing PDF for you to download and use.




Gey My Free Real Estate Marketing eBook [PDF]

Keep in mind that these are my personal favorites to use and I have done everything on the list. Every business is unique and one strategy might not work for the other. Take this real estate marketing advice and make it your own.

Feel free to experiment before settling on one strategy and always stay updated and on top of the trends in real estate marketing. If you need any help in your real estate marketing then reach out to me on the contact page.

The post 40 Best Real Estate Marketing Ideas appeared first on Super Finesse - The Right Ways To Hustle Online..

If you have a WordPress website and you would like to install Google Analytics, you have come to the right place. It’s quite easy to install it in WordPress as there are quite a lot of plugins available.

In this tutorial, I am going to answer the following:

What is Google Analytics?

Why is Google Analytics Important?

How to install Google Analytics on WordPress?

Click here to skip to the installation part

Perfect, if you are still reading this then let’s get started.

What is Google Analytics?

Google Analytics is a web analytics tool that is offered by Google. The web analytics tool gives you a piece of code and once it’s correctly placed on your website, it lets you measure your Return of Investment.

It provides extremely valuable insights into your website. Which will help you create actual strategies to grow your business.

Below are a few things that analytics offers:

Who are your visitors? – It shows you clear cut data on who the audience is and that includes their geographical data as well.

Where are your visitors from? – Apart from the geo-data, it also tells you from which part of the web the users are coming from.

How long are the users spending on your site? – Crucial data that the analytics provides is the average time spent on your site.

How are the users engaging? – Shows how are the users interacting with your website.

Above are a few of the data it provides and it has much more. You can take all those data to track your campaigns and make calculated decisions on your business.

Why is it Important?

Regardless of the fact if you are into the marketing of your website or you are the owner of the website. You will always need to know what is happening with your website.

The data that is taken from the analytics will give a wider understanding of the audience. In any business knowing your customers and audience are very important and that is exactly what it does.

, For example, : If you have an eCommerce website, you need to be able to track your conversion rates and if you aren’t getting any then you will know exactly why and google keeps giving you updates on your website based on the data it collects.

How to Install Google Analytics on WordPress?

The best and easiest way on WordPress to Install is to use a simple and lightweight plugin. Below is a video tutorial if you don’t want to continue to read.

Below are the actual steps to install it via WordPress.

Step 1: Sign up for Google Analytics

The first step to do is to sign up and create a new account for your site if you already don’t have one. Click here to create an account

This is going to be either “Set up for free” or “Get Started”.

Step 2: Log In to your google account.

Once you have filled in your details and logged into your account. You’ll be prompted to the next step.

Step 3: Fill in your details

Make sure to fill in your account name. This is just an account name and only you are going to be able to see it.

Step 4: Choosing what you want to measure

This is important. As we are going to measure the website. Click on the option shown in the image below.

Alright, now that’s done. The next one is important.

Step 5: Details of your website.

Type in your website details and also your category. You need to choose your correct timezone as it will reflect the same in your data. So make sure you have set the correct one.

Step 6: Accept terms & Create your account

Make sure to read the terms and conditions and accept them. It’s also good to read them.

That’s about it for the google analytics side.

Step 7: Logn to your WordPress Dashboard

Step 8: Adding the Plugin

Navigate to Plugins > Add New

Search for “Monster Insight”. or alternatively here is the link to the plugin

Step 9: Configuring Monser Insight Plugin for Google Analytics

Once the plugin has been successfully installed, on the Monster Insight’s plugin page. Click on Launch the Wizard!

Step 9.1: Choose your website category

Don’t worry about the specific category of your website as that will be on that next step. For now, choose the general category and click on next. Once you choose it, click on “Save and Continue”.

Step 9.2: Connecting page of Monster Insight

After you’ve reached this page, you can directly click on next as Monster Insight offers a free version of the plugin as well and you don’t need to worry about the license until you want the pro feature.

Click on the “Connect Monster Insights”.

Step 9.3: Choose your Google Account to Allow Monster Insight

Click on the same account you’ve used to create the google analytics account.

Monster Insights needs these data from Google Analytics, so make sure you click on “Allow”.

Step 9.4: Add your website

Now choose your website from the dropdown. The website you just added on the analytics console.

After that, click next!

That will take you to the new few final pages as shown in the next step.

Step 9.5: Completing Google Analytics Setup

Below are the bunch of settings for the Monster Insights plugin. I would suggest you leave it as it is if you are a beginner. As the default settings are good enough.

Note: You can always change these settings at a later date.

Unless you want to install WPForms you can just skip this step.

Right after you hit the “Finish Setup & Exit Wizard”.  You will be taken to the Monster Insight’s dashboard. Then, you’re done.

Step 10: Navigate to WordPress Dashboard

Here is the summary of your report and by this step, you will be done configuring the plugin. Which we will verify in the next step.

Step 11: Ensure connect connection of the Google Analytics

Use Private window or incognito mode to visit your website to ensure that we have successfully configured it.

If everything has done correctly and if you have followed the steps right. Google Analytics would have been successfully connected. Feel free to comment or reach out to me if you need help.

I will be more than happy to help.

You might also want to check out:

• Digital Marketing for your business
• Viral Marketing
• Social Media Marketing for Restaurants
• Social Media Marketing for Nightclubs

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