Let’s rock the marketing with these amazing new trends on social media marketing for nightclubs. You might have an amazing nightclub but if you can’t reach your potential customers via social media then you’re truly missing out.
You might be seeing a lot of other businesses using social media to promote their products and services. We, on the other hand, are going to use some specific techniques used in social media marketing for nightclubs in 2021.
When it comes to nightclub marketing, you need to get very creative and publish content that people want to see. Analytics is key to determining how effective your marketing is. I will make sure to mention how to measure your results at the end of this article.
It’s not really about the frequency of your posts or stories but about always being able to be found when looked for. You should be able to set up your online presence in a way that even tourists who are looking to party shall find you.
Social Media Marketing for Nightclubs (2021)
Stand out from your competition as much as you can. Your nightclub should give off the most attractive features of your club via social media. Be that club that always engages with your customers and makes them feel special online and offline.
When you are beginning to increase your social presence, make sure to be available on every platform. Wherever people’s attention is, be all over there. You can focus on 3-4 primary social media channels but it’s always key to be available everywhere.
Because not everybody is going to use Facebook or Instagram, some might just stick with Snapchat and you as a business need to pay attention.
A few easy places to start are
- Google My Business
You can begin by creating your business profile on each of the above.
Align with trends.
Nobody wants to be on a profile if it looks vintage, if that’s your style then it’s cool. Generally speaking, if you have low-quality posts and stories the human brain would just scroll through. Be updated with the trends of what the nightclubs around the world are following.
You might want to hire a designer to give you modern designs for your posts and stories. Do mention the style of photography that you think would resonate with your nightclub to your photographer. I still see nightclubs using the 2000’s style of flyers and posters and let me tell you, it isn’t pretty.
Just head to google and type “Nightclub trends 2021” and you will find a ton of creative ideas out there.
You see, the whole point of creating social media is to get closer to your customers. Customers don’t prefer accounts that act as some sort of robot instead, they feel connected if you engage with them. People might come up with a lot of questions, critiques on your posts and stories. Regardless of it being positive or negative, the key is to always reply to them.
If a person visits your venue and posts a picture about it on his profile then like, comment, and share it. Obviously, take it down if the customer doesn’t want you to share.
A few key points to follow are:-
- Always respond to your customers.
- Let them know you pay attention to them.
- Engage with the posts they share about you.
- Reply to even negative or positive responses.
- Respond as soon as you can.
Automate your social media.
We are way past being manual these days and if you want to stay ahead of your competition then you have to make social media work for you. There are countless tools that can automate your social media marketing and it doesn’t cost you a fortune.
You can only do so much and be on time but these automated tools can help you. You just have to spend a few minutes setting it up and forget about it for almost a week. The reply to messages can also be automated which will make your response time instant.
Replying fast to your customers builds trust.
Here are a few social media automation tools:-
You can take a look at social media accounts of nightclubs on how their visuals are. Some nightclubs even follow a certain pattern on how they post and announce events. In the competitive world of social media, you have about 3 seconds window to grab a customer’s attention. Which is going to be very difficult if you don’t have attractive and creative visuals.
Use the new tools introduced by social media platforms such as stickers etc to make it look cooler. Below are some of the examples of the attractive social media profile of nightclubs.
Don’t make the mistake of posting only one type of content on your profile. There are some nightclubs that only post a picture of their flyers and nothing else. Can you imagine how boring it would be for the visitors? Those flyers do have important information but you need to be able to mix your content up.
People like to see the vibe of your nightclub and also your drinks. You need to have a combination of pictures of your venue, drinks, food, flyers, people, and the crowd. Also, feel free to share any type of relevant content that you think people might want to see.
Have a combination of the following:-
- Pictures of your nightclub.
- Pictures of people.
- Your drinks and food.
- Promotional pictures.
Maybe you might be following a pattern of posts but it is always a good idea to mix things up to keep your content fresh.
Have you seen any successful business who posts only once a month? I don’t think so. Consistency is key to convey to your customers that your nightclub is always happening. If you post only once a month or just during your event then it’s most likely that people would forget about you.
A good rule of thumb is to post 3-4 posts a week.
A good way to stay consistent is to keep a marketing calendar for your online presence. When you follow a marketing calendar, your social media will improve at a very effective rate. Make sure to schedule your post according to your events. Example:- You might want to post your happy hour in the morning of the working day.
The popular trend of influencers isn’t going to end anytime soon and there’s a good reason why. You see, people these days follow influencers more than they follow a brand as they feel more personally connected to them. In social media marketing for nightclubs influencers are the right choice to go for.
People tend to go where the influencer goes, but at the same time, it is very hard to find the influencers who are legit and worthy. In my experience of working with influencers, I have found that female influencers work very well.
We can’t deny the fact that it’s mostly the guys who love to hit the clubs to find attractive women and this plays in favor. These influencers sometimes come up with a lot of demand but are cautious when dealing with them.
Measure your progress
You might have the best way to promote your nightclub but if you don’t keep track of where your time and money are being spent then you are set for a gradual failure. The best part of using social media platforms is that they come with free analytics tools.
You can go to the appropriate platform to check on your analytics to keep track. If you are automating your social media campaigns then the automated tool itself will give you analytics all in one place. If you need to watch a YouTube tutorial to learn how to read analytics then please do. When you do social media marketing for nightclubs, keep this as one of the main steps in your plan.
If you can’t measure it, then you can’t grow it.
No matter what business you are in when you keep your customers satisfied everything would go well. Social media helps in doing exactly that bringing the customers closer to you as a business. The steps here are a guide and not a set of rules that you need to follow. So, keep that mind when you are implementing these in your marketing.
Be as creative and unique as you can while promoting your nightclub. There are a lot of other nightclub marketing strategies that you can try and I have written about it here. I understand you came here for social media marketing for nightclubs but as a nightclub owner you will definitely have events in your venue and that needs promotions too. You can check out my event marketing article.