As a business, you need to know when and what to prioritize and what needs the most resources. You see, there’s not a set rule that you should only choose a certain digital marketing channel. At the same time, the right one should be prioritized in order to acquire the maximum results for your effort.

Every business is different and just because the most popular companies use a certain platform doesn’t mean it will work the same. It’s not that hard to choose the right one or choosing a combination of a few.

Let’s go over the list of digital marketing channels available and then we will discuss how to choose the right one for your business.

List of Effective Digital Marketing Channel

Social Platforms

Social media is no more for connecting just with friends, almost every brand uses them to connect with their customers and to advertise. These social media platforms are very popular and we now have a variety of different ones to choose from. The reason social media is been a very effective method is because of the volume of users and also these platforms give you a wide variety of tools to advertise and help your business.

Some businesses get away with just using social media as their primary marketing platform. Let’s see the differences between a few of the most popular platforms as of 2020.

Pinterest

Pinterest with over 320 million active users and with seven out of ten are female users. The pin sharing social media is a great way to grab those traffic if that suits your business. If you can come up with attention-grabbing pins and build a community around your brand then success is guaranteed.

Paid advertisements are also available with Pinterest. Their business and ads manager is packed with wonderful tools that will help with running your marketing.

Facebook

Facebook is one of the largest social media networks in the world. There’s not one person that I know of who doesn’t use it. I personally drove a lot of sales and traffic from Facebook to my business. Facebook can be used even as an organic way to build trust and traffic to your business. There is a drawback with using Facebook as organic as Facebook doesn’t want its users to leave their platform.

In most cases, their paid ads do so much better than organic ones. You can reach a wide variety of users with Facebook ads and they have so many options for your business.

The business manager from Facebook has so many advanced features to use and their targeting and retargeting are on point.

Instagram

Instagram is also owned by Facebook and that gives you an advantage. Businesses can run ads simultaneously on Facebook and Instagram which makes paid ads on social media pretty easy. Since it’s combined businesses get amazing tools to work with. At Facebook and there’s no need to have an Instagram account to run sponsored posts.

If you are going completely organic it is very necessary to be regular with your posting. The algorithm favors the accounts that have the most engagement and people react positively to it.

There’s nothing to lose in having an Instagram account as well, it will come in handy in many different ways. If your business needs visual advertising Instagram is the best for it.

Snapchat

Snapchat is really popular among the younger crowd mainly. They too have paid ads which is the only thing I’ve seen it to be very effective for my business. Even the consistency here plays a crucial rule.

If you think Snapchat would be the perfect fit as your digital marketing channel for your business then, by all means, give it a go.

Twitter

Twitter is been longer than most platforms and it’s still doing really well. Many politicians even use this as a digital marketing channel for their campaigns and awareness. Twitter has over 145 million active users and in that 20 million approximately are Americans.

Twitter isn’t just a text platform anymore and you can also share images, videos, and just text if you’d like.

LinkedIn

LinkedIn is a perfect platform if the company you are marketing is in the B2B industry. Filled with business professionals of all kinds, it is a perfect way to professionally or even directly connect with them. The company’s brand image is very important in LinkedIn and it is worth spending time to customize your profile.

Read: Social Marketing for Nightclubs

SEO (Search Engine Optimization)

Search engine traffic is priceless as it is organic and will last long. The traffic will be coming straight from trusted sources like those big search engines and that helps with customer’s trust. SEO can be tricky if you don’t know how to do it the right way.

Your business obviously needs a website for SEO and this would come under the organic traffic category. Some businesses survive just with SEO traffic. Personally, I think every business needs to have a website and work on their Search Engine Optimization.

Email Marketing

Email marketing still works wonderfully to this day. From the giants to small businesses, all of them invest their time heavily in email marketing. Collecting your customer’s emails (with permission of course)  and sending them hard to say no offers is a great way to make them convert.

Consider doing this if you haven’t done this already. Following are some of the best email marketing tools:

• Mailchimp
• Sender
• AWeber

Pay Per Click (PPC)

Pay Per Click is a great and effective way to drive traffic to your website or your product page. It’s a form of paid ads and that would mean you need to set aside a budget for you to spend and expect results. Google Adwords is a great example of this and it can drive traffic either to your store, website, or even get direct calls to your business.

Video Platforms

Video is a newer form of marketing when it comes to the digital marketing era. One of the best ways to advertise your products and business as people love to see visual ads more than text comparatively. YouTube, Vimeo is amazing to create visual content that grabs people’s attention.

Affiliate Marketing

You can reach also opt for Affiliate Marketing that you pay a commission in return for a sale of a product. It is pretty effective because of the companies or even influencers who are sending you affiliates. The small commission you pay is a very big motivator.

There are also platforms that help you track these affiliates and create easy sharable links.

Read: Social Marketing for Restaurants

Choosing the Right Digital Marketing Channel

When it comes to picking one, it is a matter of analyzing the business and customers to pick the right digital marketing channel. There is no rule or anything and don’t limit yourself. Below are a few factors to consider while choosing it:

Customer Analysis

The most important thing while choosing your digital marketing channel is to make sure you know your customers and potential audience. Check if your audiences are limited or wide.

If your customers seem to be spread across every age group and country then you can pick almost any of the above platforms or a combination of few.

Define your Budget

Your budget is important and when I say the budget, I also mean the time that you would be willing to invest in the marketing. The best part is you can also start with a minimal budget. There is no need, to begin with, a high budget into it when you are just starting out.

You can also start with a minimum of $10 to begin with.

Analyze your Team

Team’s strength varies from companies to companies and knowing it itself is a plus. Once you analyze your team’s weakness and strength, pick the one that your team can perform the best.

Don’t think of expanding your team until you have started and experimented well.

Goals & Milestones

Listing your goals and milestone will save you a lot of fo time and money. Make a document of your future micro and macro goals that defines every plan and your chosen platform.

If you have the right idea on where you want to be then it will be clearer to pick how you want to get there.

Analyze your Competition

This is the easiest way to choose as it is a shortcut method. Analyzing your competition will help you to find exactly what methods they are using and all you need to do is to follow what they do.

Experiment

Do not forget to experiment and fail fast. The faster you fail then easier it is to succeed. You can start with a minimum of $10 and utilize it to experiment. Pick a platform and try it out.

You don’t even need to spend anything, Try an organic method such as organic social media marketing or email marketing which doesn’t cost you anything.

Read: Viral Marketing – Making Contagious Content

Conclusion

The internet market moves really fast and even if you are available only through a few platforms, it’s never a bad idea to try out almost everything that is available. Keep in mind to fail fast and take a better decision.

Feel free to reach out to me by clicking here.

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See, in this post, I am not just going to be writing about online marketing but also offline marketing as well. I think both of them play a great role in “Bringing the crowd” in.

Introduction

Before you can begin the marketing process for your nightclub, I want you to first make sure you fully understand your market and your customers. Assuming you know how your business is and also a good idea on how the customers and your market is, it is time to start setting up. You see, most businesses give their marketing to someone and fail to fill the gap in between.

What I mean by the gap is…

You can market all you want but you need to make sure when your customers come from seeing your promotions and marketing they need to be welcomed with both of your hands and shower them with encouragement. Most businesses don’t do that but the more you appreciate your customers for seeing your advertising and showing up, you automatically increase the chance of making them your regulars.

Once that has been established and you are pretty confident please proceed to the next step

Online Ways For Nightclub Marketing

1. Instagram

Yes, the obvious or one of the most trendy platforms of our time. Instagram does wonderful things to your business if you know how to use it the right way. Most businesses take full advantage of Instagram by utilizing it to the maximum and frankly, I think everyone should do it too.

People love to see food on social media and it makes obvious sense to show off your products there. Use a lot of eye-catching images that show your audience what you are about. In the nightclub scenario, the thing that people love to see the most is the so-called vibe of the place. The vibe is basically highlighting the most popular and fun things about your place, the crowd, the drinks, the ambiance and so on.

Start by creating an Instagram account and make sure your username isn’t too long and it is easy to find. Make sure to fill in all the necessary details about your businesses/nightclub.

I would suggest running paid advertisements and grow your Instagram organically as well.

2. Facebook

Facebook is another platform that has so many more features than what Instagram can offer. It’s just a fact that Facebook has far better tools for business than most platforms out there and you need to set it up the right way. Feel free to even redo the whole Facebook page from scratch.

First, create a Facebook page for your business and link it to the Instagram page so that Facebook knows your Instagram profile for your business. This linking will also give you access to better tools to promote your business from Facebook.

Once you’ve created your Facebook page and also have optimized it to the maximum. Start creating an event page for each of your weekend events and invite everyone from Facebook. What this does is it shows people that there is an event coming up and they can engage with your event page which then increases the chance of people attending it. Also, don’t forget to add the pre-sale ticket link if you have them.

3. Snapchat

I was pretty skeptical about Snapchat initially for nightclub marketing, but the more people started to use it then more I wanted to try it, If you want to gather those young audiences then don’t miss out on this. It’s basically just stories that you post and people get to see.

You will be surprised by the number of users. A quick google search will tell you over 200 million-plus active users are using the platform if that’s the case then there no excuse for you to not be in it.

Snapchat also offers paid promotions if you want to spend a little bit of your budget on it. Make sure you have done your research and if most of your audience uses Snapchat then feel free to try it out.

4. Tripadvisor

Tripadvisor is one of the largest companies that people use to read reviews. Over the years it has built trust with their users and it seem to be helping customers and businesses.

How you can benefit from it?

By just being in it, Tripadvisor is something people will look for before going to a club or a restaurant to see what they are getting into. Only customers can review your business there. Create a profile on Tripadvisor and make sure it looks very attractive and for the start, you can ask a few of your happy customers to review it.

Generally speaking, it has a large audience and the moment you get on it, someone would be ready to review it. They also offer paid promotions if you are interested but if you are just starting out then you can just stick to Facebook and Instagram for now.

5. Eventbrite

Eventbrite is a platform that specializes in selling event tickets, the reason I listed it on this list is that they have their own traffic. When you list your event there, you can take advantage of their traffic and also you get a platform for your nightclub to sell your event tickets.

You can also use your regional ticketing platform if you’d like but I am sure you get my point. The more convenient you make for your customers the more willing they’ll be in what you are offering.

Offline Ways For Nightclub Marketing

1. Flyers

Flyers might be an obvious one when it comes to nightclub marketing but I have seen some nightclubs just having a picture of their venue and that’s it. You want to stand out from the crowd and that can happen when you can make a simple yet attractive flyer.

The flyer plays a key role because of the visual information and the sharability of it. Most people just use the flyer to send it to their friends to invite them to the party.

I would suggest creating new flyers for every big event you have and use it in all your social media and promote it. The reason I have listed this under offline ways is that you can hire someone to distribute your flyers around your region.

Note: Just the flyer alone doesn’t have a great ROI. It is only effective when you combine it with other means of marketing.

2. Radio

This is big and yet skeptical for most modern internet nerds. Radio has always been the greatest means of marketing or reaching people. Though it might not get things as viral as social media can but if you are having a big event then consider investing in radio ads.

Example: if you are hosting a big event with a celebrity coming to your club then that’s a time you need to use this. That big event that happens once a year, even that is worth it when it comes to nightclub marketing.

3. Coupons

So let’s say, you have your new customers that are in your club, most people just go to a club and even if they like it never want to return back unless you give them a reason to come back.

That is exactly what we have coupons for in nightclub marketing. Print an attractive coupon for your customers saying something like “Get 25% off the on your second visit”.

The majority will come back and most of them don’t want a coupon to go to waste. I mean c’mon who wouldn’t want to get more offers the next time they return to a venue.

4. Invitations

Print a bunch of VIP-looking invites and hand it out to some of the good crowd and offer them to check out your venue. You can also make free invites to an event and give it to your regulars or a specific crowd.

You don’t need to always print free ones, you can also do a “20% off'” invites that attract people who mostly wouldn’t come to your venue otherwise. Make sure to use this as a convincing card for your customers to come back to your nightclub.

5. Word of Mouth

This is got to be the oldest trick in the book for not just nightclub marketing but for marketing in general. Getting the balls rolling for word of mouth isn’t that easy as you think but it’s doable.

Have a bunch of regular party crowd and keep them on your WhatsApp group and before every party you are throwing let them know and invite them.

6. Promoters

There is always a group of people calling themselves promoters for nightclubs and events. You got to find them and cut a deal with them to promote your nightclub.

Don’t underestimate these people and at the same time don’t settle with one group until you have tried others.  They usually have their own methods of marketing but you can co-ordinate with them to promote your nightclub and events.

7. Influencers

Yes, I am referring to those online influencers who usually demand a lot. There are some good ones that you can find but I am not suggesting to use them the way you think.

You see, these so-called influencers have real-life fans, if it is a woman then it’s even better for nightlife. Invite them and offer them a discount or whatever you can to make them stay. There will be quite a few people who will follow them to where they are going,

8. Companies

Remember those coupons and invitations? Yes, they come in action here. Take those coupons and invitations you printed and meet with the manager or the owner of the company and offer your invitations and coupons to them.

Usually, they will all come in big groups which will do you wonders. They will tell their friends and even if that doesn’t happen your nightclub is gonna look filled which in return making the other walk-in customers stay.

Conclusion

None of the above is in order or anything and you don’t have to follow every step though I recommend doing so. Having experience in nightclub marketing for years, I suggest please be creative while applying these to your business.

Keep in mind every business is unique in its own ways. You can bookmark this page as I will be coming up with more helpful content for your business.

Feel free to reach out to me if you have any doubts. I am looking forward to hearing from you.

The post Nightclub Marketing Strategies – How should you start? appeared first on Super Finesse - The Right Ways To Hustle Online..

But before we go ahead with that I would like to ask you to please answer the following questions and write it down on a piece of paper as this will come in handy later.

• How would you describe your restaurant in 2 sentences?
• What sets your restaurant apart from others?
• How can you spice up your restaurant to attract customers?
• Who are your audiences?
• How expensive is it compared to others?

If you have completed answering the above questions, then please proceed reading.

Why do you need it?

Let’s talk about why you need to get online in the current market situations. No matter where your business is located, people’s attention is always online even when they come to your restaurant most people are on their phones. So as a business owner you need to make sure that whatever you are advertising you need to get your pitch to the place where people’s attention is.

Previously we had T.Vs, Billboards, radio, and all of that but even though they do work to a certain extent, it isn’t where the majority are hanging out. So it only makes sense for you to get online to reach your desired audience. By now, most of your competition is already hitting the customers with their ads.

Start by doing the basics of getting online i.e, create online profiles for your business from scratch. Do make sure to get good photos of your business as that is what proven to work.

How will it benefit?

I can possibly go on and on about the benefits of getting online but I am sure you might have already gotten an idea why it is necessary. Put yourself in your customer’s shoes, they wake up in the morning to check their social media and they get to see an amazing breakfast dish near them on their feed, which is going to get them to want to drive down to your place and try out your food.

Anyway, I am just going to list down the benefits for you to see:-

• Building loyal followers – The more regular you are and you spent some quality time with your social media channel and connect with your audience and keep them happy they will turn from a regular audience to a loyal audience.
• Ability to reach your customers – This goes without saying, you can’t reach a vast number of customers via phone or in-person as using a social media channel.
• Connecting on a personal level – When you start replying and commenting/engaging with your customers. This will help you connect with them on a personal level even when they aren’t at your restaurant.
  
• Reaching the masses – Imagine having the ability to reach 10,000 people at once.
• Ability to show your promotion at the tip of your fingers – You can just randomly create a promotion and put it out online.
• Make your customers return – You can use Instagram, Facebook, and Snapchat to remind your customers to come back.
• Keeping your customers be up to date with your offers – You won’t have to deal with one time customers as you can always send them an update of your new offers anytime.
• Ability to take bookings via online messages – This one is amazing if used properly. You see everybody wants to feel important and they love booking their table in advance and you are just giving them the ability to do it at ease.
• Search Engine Traffic – If you have a website then it will be a great idea to use SEO for driving traffic from Google.

and yes, like I said I can go on and on.

What is the cost?

Initially, most of the channels are free and all it takes is some of your time or you can even hire someone to do it for you and it isn’t that expensive these days. You might want to check what your competition around you are doing to get a good idea.

Once you have set up your online profiles then the next step might be to run paid advertisements online. This is where there will be money involved but that totally depends on your budget on how much you want to stick to it.

It can cost you anywhere from $0.01 – $unlimited. You can start with $10 to start with and see where it goes. One of my recommendations would be to run Instagram and Facebook. Facebook would give you all the analytics you need in order to get to know how your ad performance was.

You can either do this by yourself if you have the time or you can just hire somebody. There could also be another cost involved when it comes to the restaurant, your photos should be high in quality and your designs as well. It is also a good idea to get a photographer and a designer to do this for you.

When I first began I didn’t want to spend on a graphic designer or a photographer, I did it on my own by using my phone to get some good pictures. You can also do the same if you don’t have the budget but keep in mind that eventually, you might have to spend on them.

What about ROI?

The ROI will totally depend on how smart you are in terms of digital marketing. There isn’t any said guarantee but like everything else, it is always a trial and error. The more often you do market your business online the better you will get at this. When I first ran my first campaign it was an absolute fail but my 3rd time gave me a huge ROI and it almost paid for all the money that was lost.

You never know, you could be lucky with your first one itself. If you are hiring a freelancer, in-house marketing personnel or an agency then it isn’t really on your hard as they will be marketing your business but they are obviously more equipped and experienced to do the task. That basically means that you can expect some good return on investment from that.

Conclusion

So now that has been laid out there, it’s time for you to create your strategy. Just take out a word document or even your notebook and write down your plan for the next 30 days on how you are planning to get online. Either you can choose to hire someone or do it yourself. I would highly suggest starting by yourself and then once you get the hang of it you can think to take the next step.

You can always reach out to me and let me know if you get stuck or don’t know where to begin. I will also be writing more articles and also will be published completely free video marketing tutorials. You can also check out my nightclub marketing strategies and if you want to learn specifically on SMM then you can read my social media marketing for nightclubs.

Once I do I will keep this page updated. Please bookmark this page to stay updated.

The post Does your restaurant need digital marketing? appeared first on Super Finesse - The Right Ways To Hustle Online..

Here is the thing!

If you are working a 9-5 now and you think you need to be doing something more online, then I think you are in the right direction. See, let me tell you this the so-called “Making money online” isn’t easy if it was then everybody would be rich. Having that said, it’s the right thing to do in 2020. There are a lot of reasons why you should be considering. If you are a business owner you need to shift your business digital too as the majority of the audience is online these days. You are missing out on a lot of things if you haven’t done that already.

Why is getting online important?

But this article isn’t about the benefits of being online, everybody knows that and there isn’t any need for me to write an article about those benefits. I am writing articles for people who truly want to create content online and make a living out of passion. People who want to be their own boss and not work a 9-5 or a complete repetitive job.

Building an online empire for yourself is far better than having a bunch of tiny gigs that you do locally. I am not saying you should not do that but as long as your primary focus is to set up great online income sources you are good to go.

Let’s get started!

I am going be showing you the ways you can do them and keep in mind this isn’t a full tutorial on each topic but moreover a guideline of what you can do. Before I do I would like to answer the main question.

Should you shift your income from offline to online?

Yes and No. Let me elaborate that yes, you should shift your income online if you want to reach millions or even billions of people. No, if you don’t want to and you are happy with it. Yes, if you have a passion and you want to make money off of your passions. No, if your sole purpose is to just get rich online because it doesn’t work like that.

Let’s take a look at ways you can do the above,

Teaching Online

If are not good at what you are doing, you aren’t very far from getting paid for sharing your knowledge with others. For example, I am what you call “Jack of all trades”  I’ve learned to design, develop, to do digital marketing, make music and I can take each of the things I learned and create tutorials for people who want to learn.

There are a million ways you can monetize it. You can show off your skills on YouTube, Vimeo or even Udemy and reach millions of people online, If you were just sitting at home and expecting to reach thousands of people around your area, you know it isn’t going to work the same way as it would if you do it online.

Tools to use:-

You can use the following tools to teach online:-

• YouTube
• Facebook
• Udemy
• Teachable
• Vimeo

Entertainment

Either you are a natural-born entertainer or not, it doesn’t matter as long as you are consistent there are infinite possibilities on how you can use entertainment to build a brand and make a living out of it. Whatever content you are thinking about in your head that you can use to entertain people online. There are always going to be people on the internet who would love to watch you.

The goal isn’t to make everybody in the world like you, it is to find those true fans that would love to see what you have to offer. My friend who is now a celebrity used a Facebook page that he created and started to put out a few 30-second videos and he now has a huge fan base for his content.

All it takes is that one little area that you are good at and take that and scale it to reach a wider audience. Regardless of what kind of entertainment you are into there is always a place online for you.

Below are some of the tools you can use to publish your entertainment content:-

• Website
• YouTube
• Facebook
• Pinterest
• Reddit
• Instagram
• Snapchat
• TikTok

The above isn’t the only tool, it’s just a baseline for you to start. Right after you get out of your comfort zone and start to try different things, its just a matter of time for you to figure out what suits you the most. It is about trial and error and doesn’t be worried about screwing things up.

Selling your hobby

Most of the million-dollar companies these days all have one thing in common. They all are a result of someone’s hobby. If you are into making DIY crafts and let’s say you start selling them online. It realistically has the potential to grow into a million-dollar company in the future provided you are ready to put in the work.

Whatever you think you can make 5-10 people around you buy then it is possible for you to make 1000s of sales online. All you need is a platform to sell your stuff. It could be physical products such as clothes, DIY items, Home Decor, Books, Vintage things or it could be digital products that you own like ebooks, templates, video courses it is easy to sell online if you can find the right audience for it.

Tools to use to sell online:-

• Shopify
• Amazon
• eBay
• Aliexpress
• Clickfunnels
• Wix
• Weebly
• WooCommerce

Creating Content

This is by far my favorite one and I personally use this one for myself. I love creating content, it’s been my passion ever since I first discovered the internet. Honestly, the whole idea of creating someone online all by myself to help others. I often create videos, blogs, websites, designs, and apps. Everything on that list has different ways to monetize it.

If I am creating videos on YouTube then there are affiliates, ad revenue and so much more. If I am making a blog like this one, for example, I don’t know or haven’t decided on how I am going to monetize this but I can already think of at least 3 ways to do that.

Content creators are the pillars of the new age internet, it’s not just the big companies that are in the games. There are all kinds of people from every country you can think of and all kinds of age. If you can create some kind of content and have a following for yourself for it then you have your life set for the rest of the time.

It is such a powerful thing yet not that hard to do. The only reason I think people fail when they take this approach is that when people start creating content they seem to be concentrating on the wrong goals. You can’t be thinking about the monetizing part of making money as the main, that is just the part of what you are building, there is nothing wrong in that but keeping that as your primary focus will most likely end in failure.

As long as you are ridiculously helpful with the content you create you can’t really go wrong on your journey. You can follow my blog for more information on how to monetize your content effectively.




Below are some of the tools you can use to create content to reach a lot fo audience:-

• Website
• Blog
• YouTube
• Facebook
• Instagram
• Reddit
• Snapchat
• Twitter

Whatever you are interested in there’s always a way to showcase that and all you need for that is a set plan on how you are going to bring it forward. If you are stuck on how to get started on any of this platform. A quick Google or YouTube search will bring you a ton of information that you need to start.

Also Read: How to Use Viral Marketing

I will be writing more on his topic soon and there isn’t a reason you shouldn’t be doing this. Please don’t worry about competition or anything like that, people might discourage you by saying “There is already stuff on the internet”. Remember there is just one you on the planet and nobody can be you. That is what will set you apart from all the other people on the internet and especially from now on, if you aren’t totally yourself on the internet when you are building your following then it would be very difficult to be ahead of everyone around you.

The faster you get out of your comfort zone the quicker you will achieve your results and this applies to all aspects of your life, not just online. When this is implemented online the possibilities are endless. Don’t let anybody tell you otherwise.

The post Should you shift your income to online? appeared first on Super Finesse - The Right Ways To Hustle Online..